Latitude is a project by Bhandari Associates and Namrata Group in Pune. The project being located in wakad is in the vicinity of Hinjewadi the IT hub of Pune. And the project lives true to its promise of best design, amenities to best value.
The project was already launched and we got in during the second phase of advertising. The strategy had to be hard sell, to the point and rational. As the project is in the vicinity of Hinjewadi IT people were our primary audience, the minor audience were people from Mumbai.
As we are targeting service class people majorly why not have a straightforward benefit oriented campaign?
When you buy a home it all comes to calculations, paper work, no jazz clear calculations.